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lOIC eHRARD

architecture & travel photographer

As a Nikon lover & shooter, I mostly use the z5 + 24-120mm F/4S wide angle zoom lens because it's light, versatile and it allows me to capture nice close-ups for my architectural shots.

My relationship with Nikon started when I was a kid, I remember playing with my dad's legendary FM2 and his 35mm film. I recall being amazed by the beautiful shots my dad had taken in Lofoten and French Polynesia. Growing up, I was lucky to travel a lot in the usa with my family, I think this is when I realized I had a thing for high-rise cityscapes and architecture.

As a teenager, I became drawn to music, especially hard rock and metal as a metaphor of my own identity. Alternating dark moments with more serene atmospheres resonated deeply with me.

Later in life, I graduated with a master in engineering and a degree in web design. During my studies, I fell in love with graphic structures and geometry. I discovered the powerful effect of drawing lines and patterns while playing with contrasts and shadows, all in balance and perspective.

My taste for minimalism, which came after graduation, is also essential to my artistic universe. From there, I knew I had to somehow transfer those passions into something more visual: that's when I decided to explore photography as a career.

My inspiration comes from talented photographers like Andreas Gursky, Didier Angels, Maria Svrabova and Jon Setter. I thrive when shooting at sunrise or sunset. I use the light with caution in my compositions and focus on highlighting details. Transforming urban architecture into geometry, colored patterns and half-light scenes while keeping a minimalistic approach are my place.

Now, I like to travel the world and explore the unexpected. I try to tell stories that are not obvious at first glance. Photography is an extension of my childhood and adult life as a dreamer.

“You can look at a picture for a week and never think of it again. You can also look at a picture for a second and think of it all your life.”

— Joan Miró

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